On the Yves of OT12: A Retrospective of Loona Teasers

If you pay attention to K-pop, you may have heard of a group called Loona, or “이달의 소녀”. If you’re unfamiliar, this is a girl-group project that started in 2016, debuting its 12 members one at a time each with her own single and also promoting them across three subunits. This pre-debut process is now concluded, and on August 7 the full group is set to release its first single – that’s less that 24 hours from now, at time of posting. (I’ve also written about the group a few times for Hellokpop.)

Following this project has been a great ride, and I thought that it might be fun to do a little retrospective through Loona’s already eventful history so far. Now, people have done this already for albums and songs, but I’m not sure that we’ve ever really looked at the history of Loona’s teasers in one place.

Teasers can be a crucial tool for garnering interest in new acts, and Loona and BBC are somewhat special in that they’ve had two years of very frequent practice in making and using them. Under the direction of Digipedi, the group has put out some excellent teasers over this time: some are aesthetically pleasing, others are hype-inducing, and still a few more dip deeply into Loona’s burgeoning background lore.

So let’s turn the clock back to 2016, and track the path of Loona’s teasers to the present.

By my count Loona have put out 36 “content” teasers as of August 6, 2018. I’m excluding the LoonaTV arc teasers, since those are not polished for promotion, and also excluding things like album previews that have no visual element. Finally, the V App versions of the teasers didn’t seem like they merited separate inclusion.

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